Bootleg: Beyond The Setlist. Built For Festival Season


Notes on live music, connection, and the emerging future, by Bootleg founder and CEO, Rod Yancy

Anyone who has been to a great festival knows the feeling that sets in a few days after. The weekend that felt infinite while you were inside it starts to compress.

Within a week it can feel like something that happened to a different version of you. Vivid and distant at the same time, like a long strange dream.

That compression is not a failure of memory, it is almost a feature of what festivals do. The immersion is the point: multiple stages, back to back to back, more music in three days than most people hear in a month. The cost is that the individual moments, however extraordinary, start to dissolve into each other before you even make it home.

Last year we bootlegged Woodsist Festival in upstate New York and Sole DXB in Dubai. Two very different events on opposite sides of the world, but in both cases fans treated festival sets as collectible memories, and we are still seeing sales months after both festivals ended.

video preview

That is the detail that stays with me. Just because a festival closes on a Sunday does not mean the experience has to end. Fans are still going back to it. Still listening, probably already making plans to return this year.

Festival culture has never been more crowded, and lineups are starting to look more and more alike. A Bootleg gives fans something no other festival on that circuit is offering them: something that is theirs to hold on to, and only from that weekend.

Festival season is coming. If you work with a festival and want to talk about what that looks like in practice, I'd love to hear from you.

Vinyl Hits $1 Billion in the U.S.

Nineteen consecutive years of growth. The instinct to own something physical, to hold the music rather than just access it, has clearly not gone away.

We have always been focused on digital at Bootleg, and that is not changing. But this data is prompting a conversation we have been having internally: what would it look like to press a live show to vinyl? Not as a mass product, but as a rare limited run for the superfan who was actually in the room.

It is the same belief, just in a different format. Some things are worth holding onto. Some fans want to hold them literally.

More on this soon.

The music industry built extraordinary systems for distributing recorded music. Almost none for preserving it.

We are building Bootleg to close that gap and let live music live on through shared memory, collaboration, and community between artists and fans.

I'm joining A2IM's Indiescussion series this Thursday, April 2 at 1 PM EST to walk through what we've built, how it works for independent artists and labels, and why live performance deserves more than it's been given.

If you've been following along and have been curious to learn more, this will be a deeper dive for you. Register for free.

Concert season is coming, vinyl is having its best year in four decades, and fans are still listening to sets from festivals that ended months ago.

The through-line is the same: people want to own the music that mattered to them, not just stream past it.

That is what we are building toward, one show at a time.

With gratitude,

Rod Yancy
Founder & CEO, Bootleg.live

www.bootleg.live

If you want to go deeper, we're sharing our fundraising journey and business progress through a private Investor Insider list. Click here to join and we’ll keep you in the loop.

Missed the last one? Catch up on our past newsletters or encourage a friend to subscribe here.

Bootleg is part of Oath Music — empowering artists and engaging fans through innovative products and a mission to make music last.

www.bootleg.live

Tulsa | Nashville | Austin | Brooklyn

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
Unsubscribe · Preferences

BOOTLEG: Beyond the Setlist

Notes on live music, connection, and the emerging future.

Read more from BOOTLEG: Beyond the Setlist

Notes on live music, connection, and the emerging future, by Bootleg founder and CEO, Rod Yancy Growing up, I used to buy albums based on a review in a magazine. Music I'd never heard, from an artist I didn't know, on the strength of someone else's description. I'd hand over money, bring it home, and listen start to finish. The whole sequence required something from me. And because it required something, it gave something back. I was thinking about that when I was putting together the Music...

Notes on live music, connection, and the emerging future, by Bootleg founder and CEO, Rod Yancy There's something I keep coming back to when I think about where the music industry is headed. It's about what fans are willing to do. Passive listeners are abundant, but they're also easy to lose. The fan who shows up early, stays late, and talks about a show for years afterward is a different kind of person, and I don't think the industry has fully reckoned with what it would mean to actually...

Notes on live music, connection, and the emerging future, by Bootleg founder and CEO, Rod Yancy Every stage has a story. Very few of them get kept. The ones that do get kept tend to belong to institutions that somewhere along the way arrived at the same understanding: the archive is the asset. We've been in conversations with one of those institutions recently, and what struck me most wasn't the scale of what they've built. It's the seriousness with which they think about what they've already...